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Granny's Garden Baby Food
Date
March 2023
Project type
University Project
Brief
Create a sub brand for a Warner license. Bring the Warner Bros portfolio to life! Create a brand that is truly character-owned while ensuring that the essence of the fictional world is baked into every step.
Insight
Many baby food brands which focus on health stay away from bright colours to give that ‘natural’ ‘eco-friendly’ look which tends to be overdone. Granny’s Garden is showing how a brand can still be fun and playful while promoting health.
Concept
Granny’s Garden is a baby food brand ‘Feeding Into Nostalgia Since 1949’ with a range of health benefits for your baby categorised by your favourite cartoon characters from the Warner license Baby Looney Tunes. Mums get to choose the right character for their baby based on the nutrients their baby may need.
