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Love Privacy
Date
February 2024
Project type
University Project
Brief - D&AD, Durex
Develop an innovative service, product or campaign that solves your chosen barrier to sexual freedom. Your response must consider how breaking down barriers will give your audience more confidence to find their true sexual self, free from the current pressures they might experience. What you make is completely up to you, as long as it feels authentic to the Durex brand.
Insight
Around 45% of people ages 18 to 29 are living at home which can affect young people's sex lives.
Concept
Focusing on the sexual barrier 'Lack of Privacy' we created the Love Privacy campaign to give young people the chance to have an intimate night alone whether that be in the Two Rabbits Hotel or a night alone at home. The whole product line and website has been designed with privacy in mind keeping everything discrete until opened!
