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Women Let's Play
Date
October 2023
Project type
University Project
Brief
Create a poster campaign for Lego, encouraging adults to play.
Insight
Mothers purchasing Lego for their children may often put their children's needs before their own, during breast cancer awareness month it would be good for Lego to spread awareness and support for the demographic who purchase their products (Mothers).
Concept
Lego posters to spread awareness for breast cancer and encourage women to check their
breasts in a way that is non intimidating, reminding women to ‘play’ brings light to the cause without it being something scary. This would be aimed towards mum’s of young children who may play with lego. Bright colours and intriguing copywriting to catch the attention of mothers, to make them think ‘oh yeah, maybe I should check mine’. The posters would be displayed in toy stores, supermarkets, ect; where Lego would usually be sold.
