The Cloud Club

Brief
Reimagine a physical space of your choosing, then create an exciting, relevant visual identity to communicate this change.

Insight
Almost 75% of women feel uncomfortable in gyms.

Concept
Transforming Colchester's Jumbo Water Tower into a premium womens only gym. Focusing on 18 - 34 year olds this space would make women feel more safe and comfortable when working out. Being in the town it makes it accessible to everyone and it being so high up means no one from the outside can see in, there is also a car park just a 3 min walk away. The gym will focus on empowering women to feel confident in the gym as well
offering female focused classes.