Sibilla Premium Wines

Brief
Name and brand a product that could be sold to aid those effected by the earthquakes in central Italy. Research and find produce from the region that you can package and design, and raise money for the local community.

Insight
There is a gap in the market for whiskey aimed towards women so I wanted to create a whiskey targeted towards women without conforming to typical feminine stereotypes. I wanted this whiskey to be respected by all whiskey lovers and taken seriously. This would be a premium brand and seen alongside other world famous whiskey brands in shops.

Concept
The brand is based off an old Le Marche folklore. According to legend the cave of Mount Sibilla was home to the Apennine Sibyl known as the queen of the fairies. She was surrounded by beautiful fairies draped in loose clothing to cover their goat hooves, that helped them easily navigate the mountains but had to be kept strictly hidden from humans. The fairies would only come out at night and would go back to the cave before dawn to avoid being banished from the Queendom. In the darkness they would go to Pilato Lake and the surrounding villages, they would teach young women the art of spinning wool and they would meet young shepherds.