Girl Games by Nike

Brief
Create a public awareness campaign from something that has caught your eye in the recent news.

Insight
A viral video which shows a female golfer recording herself while she gets 'mansplained' by a male golfer. The man goes on to tell her she is swinging wrong and explains how she should do it however the women is actually a professional golfer. The viral video just shows the man's ignorance to the fact a women could actually know how to golf better than him.

Concept
To combat stereotypes and get more young girls into sport I have created 'Girl Games' an everyday after school club for girls in secondary school. Partnering with Nike to introduce a different sport every week with a fun, friendly match at the end of the week. Ending with an annual tournament across the UK between schools. This will be advertised outside school gates, inside school halls and across social media. This campaign aims to highlight the friendships and community you gain from playing sports, getting across the idea ‘it’s more than a game’.