Rosewood Reserve Whiskey

Brief
Name and brand a product of your choice, founded by your chosen celebrity.

Insight
There is a gap in the market for whiskey aimed towards women so I wanted to create a whiskey targeted towards women without conforming to typical feminine stereotypes. I wanted this whiskey to be respected by all whiskey lovers and taken seriously. This would be a premium brand and seen alongside other world famous whiskey brands in shops.

Concept
To inform my design I used Christina’s key visual features, fashion sense and the personality of her most known characters. Christina’s key features include her signature red hair and pale skin. Her fashion sense is very vintage and old Hollywood glamour, mostly seen wearing all black and the personality of her famous roles are seen as strong minded, confident, determined and independent, very bold characters.